Brand Story -Brand Story-

Origin of SYANTO

A smartphone ring that educates people about their health, arrived at by facing illness

Brand Story

A product developed by facing illness

A body-friendly smartphone ring created to promote the importance of health

"Health" from everyday life

In Japan, which has entered a super-aging society, "healthy life expectancy" holds the key to how well people can lead fulfilling lives when they reach old age.

SYANTO focused on smartphones, which are most likely to be used in daily life, in order to help extend such “healthy life expectancy”.

Establishment of philosophy

Do2W (dual movement theory) is a study related to movement that was inspired by the yin and yang of Oriental studies.

  1. There are two types of motions, namely, “shrinking” motion and “stretching” motion.
  2. The movement is linked to the mind, and there are two types: "retraction → defense" and "stretching → vitality".
  3. Both are necessary, and it is important to be aware of the balance between them.

Modern disease of smartphone

"Smartphone" can no longer be separated from life. However, modern diseases caused by smartphones are gradually undermining our lives.

"Smartphone finger" and "straight neck" are one of them. Excessive or improper use of smartphones can have various negative effects on the mind and body.

The answer we arrived at

Is there a smartphone ring that is gentle on the body and can solve the modern smartphone ailments?

The development base is located in Itabashi Ward, and the company has been steadily developing the product by itself, with manufacturing rooted in the local area. Through repeated trial and error, the company has created over 200 prototypes to date.

After considering countless measures, the answer they arrived at was the launch of "SYANTO." SYANTO contains the meaning of "to straighten (correct) people's posture ."

deliver to everyone

SYANTO also works from the perspective of "equality," not only offering a helping hand to those suffering from modern ailments such as those mentioned above, but also aiming for a future in which people in various physical situations can use smartphones in the same way.

For example, paralyzed patients have very weak grip strength and are prone to dropping smartphones and other devices, but with SYANTO, they can easily take out and hold their smartphones by simply gripping them tightly, even when they are in their pocket or bag.

Our goal is to create a truly inclusive product that can be used by everyone.

Systematization of Do2W

For modern people who tend to be "biased" in everything

Do2W is an abbreviation for "Do: Do ​​+ 2W: There are dualities and exists in two ways."

  1. The accumulation of actions creates a person
  2. Movement is created by two elements
  3. The balance between the two elements of movement creates health

For example, the people in the figure are in the following states.

Blue person: state of concentration and power.
Red person: Liberation/Lack of strength.

Modern people tend to be especially blue. Originally, it is important to use both states properly, and if you continue to be able to do only one, various problems will occur.

Team Introduction -Members-