Brand Story -Brand Story-

Origin of SYANTO

A smartphone ring that educates people about their health, arrived at by facing illness

ブランドストーリー ー Brand Story ー

病気と向き合うことで辿り着いた商品

健康の重要性を訴えるために生まれた身体に優しいスマホリング

"Health" from everyday life

In Japan, which has entered a super-aging society, "healthy life expectancy" holds the key to how well people can lead fulfilling lives when they reach old age.

SYANTO focused on smartphones, which are most likely to be used in daily life, in order to help extend such “healthy life expectancy”.

Establishment of philosophy

Do2W (dual movement theory) is a study related to movement that was inspired by the yin and yang of Oriental studies.

  1. There are two types of motions, namely, “shrinking” motion and “stretching” motion.
  2. The movement is linked to the mind, and there are two types: "retraction → defense" and "stretching → vitality".
  3. Both are necessary, and it is important to be aware of the balance between them.

Modern disease of smartphone

"Smartphone" can no longer be separated from life. However, modern diseases caused by smartphones are gradually undermining our lives.

"Smartphone finger" and "straight neck" are one of them. Excessive or improper use of smartphones can have various negative effects on the mind and body.

辿り着いた答え

スマホの現代病を解決できるような、身体に優しいスマホリングはないか？

板橋区に開発拠点を置き、地元に根付いたモノづくりでたった一人から地道な開発を進めてきた。何度も何度も試作を繰り返し、これまで作成してきた試作品は200以上にも昇る。

無数の施策を考え抜いた末に辿り着いか答えが立ち上げたのが「SYANTO」である。SYANTOには、人々の姿勢をシャンとさせる（正す）という意味が込められている。

全ての方へ届ける

SYANTOは「平等」の観点でも取り組んでおり、上記のような現代病に悩む人に救いの手を差し伸べるだけでなく、身体的に様々な状況に置かれた人でもスマホを同じように使える未来を目指している。

例えば、麻痺患者の方は非常に握力が弱く、スマホ等を落としやすいが、SYANTOならポケットやカバンからでもぎゅっと握ることで、楽々取り出し・把持できるようになる。

まさに全ての人が使用できるような、真にインクルーシブな商品を目指している。

Systematization of Do2W

For modern people who tend to be "biased" in everything

Do2W is an abbreviation for "Do: Do ​​+ 2W: There are dualities and exists in two ways."

  1. The accumulation of actions creates a person
  2. Movement is created by two elements
  3. The balance between the two elements of movement creates health

For example, the people in the figure are in the following states.

Blue person: state of concentration and power.
Red person: Liberation/Lack of strength.

Modern people tend to be especially blue. Originally, it is important to use both states properly, and if you continue to be able to do only one, various problems will occur.

Team Introduction -Members-